The internet has provided an unparalleled means of communicating with people all over the world. There are more than 60 billion messages sent per day on WhatsApp and Facebook messenger combined as well as 269 billion emails sent on a daily basis. However, these platforms have slowly become centralized over time allowing them to become prime targets for hackers and other actors seeking to harvest our data. Both of them have continuously threatened users’ rights to privacy.
Blockchain technology’s disruptive force innovates the way our data are stored, allowing users to fully control personal details they would like to share in public. Leveraging the potential of blockchain technology and decentralization may well be the key to protecting our privacy.
Facebook’s recent Cambridge Analytica data privacy scandal exhibited just how companies have harvested users’ private data for monetization purposes. An estimated 87 million users around the world have had their personal information used by analytical firms, making it one of the worst data breaches in social media history. While this isn’t new, it highlights the inadequate data protection that exists in our current platforms.
Technological advancement has revealed another way to manage our data through blockchain technology. But this method isn’t something novel, in fact, it harkens back to some of the earliest ideas of the internet. Decentralization set the stage for the unparalleled World Wide Web we know today. It is also a central feature of blockchain technology.
Blockchain provides an infrastructure that allows a secure platform that provides multiple innovative use cases. The immutability and transparency that blockchain provides can gain back users’ right to privacy. However, this technology is still in its infancy.